1-800-343-5051  | 


Rogers Bar HR is committed to breed the best Charolais bulls.  Our commitment to performance testing can immediately benefit your herd by putting more pounds on your calves and thus more money in your pocket.

When we started breeding Charolais in 1959, we concentrated on important economic traits.  The traits of calving ease, high weaning weights, and ease of keeping are always a priority when we are breeding and developing our bulls.  However, the most important thing that we have done has been to develop these traits on GRASS.  Our bulls will not fall apart when you turn them out.  Even though we have raised our bulls on grass, they excel when placed in feed tests or in the feedlots.  We have won more Breed Improvement Federation (BIF) tests than any other Charolais breeder in the nation!

There are three dimensions to cattle: width of body, depth of body, and length of body.  Only one dimension can be increased and not cause calving problems: length of body.  We try to make our bulls long as possible.  It is the best way to add pounds without causing calving difficulty.  My father would always tell me that a cow could have a 100-pound eel but only a 10-pound bowling ball.  Shape has as much to do with calving difficulty as weight.  As a result, we always develop bulls with clean front shoulders.

We develop our bulls differently than most breeders do.  We do not creep feed our calves, but we still demand that they weigh over 600 pounds at weaning.  Last year our bulls averaged 723 lbs. at weaning.  The reason for this is that we feel that bulls must be adapted to their environment.  Most of our customers do not creep feed their calves.  They raise their calves on GRASS, not feed.  After weaning our bulls, we  put them out on pastures  instead of developing  them on feed.  Our bulls learn how to, as my father would say, “slip up on a blade of grass.”  This is one of the main reasons why our bulls do not fall apart when you turn them out.  No one likes to supplement a bull to breed his or her cows.  It is just as easy to buy a Rogers Bar HR bull that does not need extra feed to do his job than to buy one that needs feed to get the job done.

We have the selling philosophy of not only wanting to sell you a bull today, but we also want to sell you one when you replace him.  The only way that will happen is if  you the buyer  are pleased with your purchases at Rogers Bar HR.  We have been making our customers happy for over 56 years.  Our goal is to produce cattle that will put the most pounds on quickly and efficiently… and we have we been doing just that.  Our cattle gain well on feed, but also on grass.  More pounds at weaning means more money in your pocket.